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Thomas Digital helps businesses select domain names. Take charge and become the Master of Your Domain for a more profitable website. ![]() You can do a 301 redirect from all the misspelled variations to the correct one and people will end up in the right place regardless of what they type into the browser. Purchasing multiple domain spellings does not mean you have to own multiple sites. Lost traffic means lost opportunity, and the cost of the additional domain names will be far less than the cost of a lost customer. If you purchase a domain name that has common misspellings (both accepted and unaccepted), then you should probably purchase alternate spellings. You should also consider purchasing international extensions if you do business overseas. You can take charge of all different versions of your domain by purchasing additional domain extensions: People will buy versions of your domain name to trick visitors into believing they are on your site when in fact they are not. #4 – Purchase Additional Domain Extensions Aim for a domain name under 15 characters and remember that the shorter it is, the easier it will be for people to remember. Most have been snatched up, though you may find one on the GoDaddy auction block or similar sites. Unfortunately, it’s hard to register a new domain under ten characters. Out of the top 100 websites, none of the domains is over 17-characters and even more telling is the fact that the very top performing websites are all under ten characters. In general, when it comes to the length of your domain, the shorter it is, the better it performs. You may come up with an “amazing” idea for a domain name six months later, but unless you are prepared to start completely over, just keep the old one, or establish a second site that works in conjunction with your primary site. The takeaway is that once you commit to a domain name (or course or action), don’t change your mind. If you have a domain name that has been registered for several years, you stand a better chance of ranking than a new site, given all other things are equal. It’s true that the search engines will crawl and index a new website about a week after it launches, but it takes time to show in the search results. #Seinfeld episodes master of my domain registration##2 – Length of Domain Registration Influences Google RankĪs we stated, Google likes established domains. So, if you are the Master of Your Domain, there probably isn’t much reason to hide it. #Seinfeld episodes master of my domain verification#A website with a public listing makes verification that much easier and while not an actual ranking factor, could influence it indirectly. They look for referrals, backlinks, social shares, and length of domain registration. We know that Google gives precedence to verified sites. In theory, keeping your data out of the public eye shouldn’t hurt your search rankings, but evidence often points to the contrary. This is great for privacy’s sake, but for a while now, SEO specialists have debated about whether or not hiding your registrant information will hurt SEO. The third-party also passes along both physical mail and email that gets sent to them on your behalf. This anonymity helps you avoid spam and keeps your personal information safe. However, you can pay a third-party to supply alternate contact information for your site in the public directory. ![]() ![]() When you buy a domain name, you have no choice but to display registrant information so that visitors know who owns your website. #1 – Choose Your Privacy Settingsĭomain privacy or WHOIS protection hides the domain registrant’s identifying information from the public WHOIS database. Your URL will affect click-through rates, search results, branding, and advertising. It is the first and most important decision you will make when it comes to online strategies. 5 Ways to Become the Master of Your DomainĪs we said before, the domain name you use for your website has a significant impact on how your site performs. Every business needs to capitalize on its assets as much as possible. Well apart from the title (which we are shamelessly capitalizing on), the idea is that unless you take charge of your domain, your website could soon find itself “out of the contest” so to speak. So, how in the world does this apply to your website? Of course, the show was a comedy, so it didn’t take long for most of the characters to fail miserably. The person who exercised the highest amount of control would win. We won’t go into the specifics but the gist was that there was a bet to see who could stick to a plan without succumbing to impulse or temptation. Back in the day, Seinfeld aired one of its most memorable episodes, titled “Master of Your Domain.” ![]()
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